CA$H magazine, a Bolivian business and finance rag, has an article on the top 100 most influential people in Bolivia. Short commentary from the Americas Quarterly blog is here (everything is in Spanish.)
Unsurprisingly, the journal emphasizes political and business figures. Also unsurprising, Evo Morales is named the most influential person in Bolivia. Considering he is by far the most well-known Bolivian outside the country as well as President, I don’t think there’s much argument here. Rubén Costas, the governor of the Santa Cruz department, is named second. Santa Cruz, the economic workhorse of Bolivia, continues to strive for greater autonomy from La Paz, and thus Costas heads the department that provides the most direct resistance to Evo’s national policies. In third place is Vicepresident García Linera.